Sharing Real Experiences to Build Trust in Care
- Aiden Van Nielen
- May 22
- 1 min read
Overview
We produced a testimonial-style video for Lasers in Medicine, an established cosmetic and medical skin clinic in Adelaide. The goal was to capture an authentic patient story that highlighted their journey and results, helping others understand the value of expert care and advanced laser treatments.
Filming Approach
The video was built around a sit-down interview with the patient, supported by overlay footage of their experience in the clinic. We focused on creating a calm and comfortable environment, allowing the patient to speak naturally about their treatment and the care they received.
Filming took place on-site at the Lasers in Medicine clinic, using natural light and a minimal setup to keep the visuals clean and consistent with the clinic’s professional aesthetic.
Outcome
The final video now features across the clinic’s website and social media, providing prospective patients with a relatable and reassuring perspective. It builds trust through lived experience and helps potential clients see what to expect from the team at Lasers in Medicine.
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