Signlab x Sportbet Racecourse Signage Rollout

Overview

Signlab partnered with Sportsbet to deliver a comprehensive signage upgrade across all South Australian racecourses. The project aimed to enhance brand visibility and consistency at racing venues, ranging from Penong in the far west to Mount Gambier in the southeast. This large-scale rollout involved updating signage at numerous locations to ensure a cohesive and professional presentation of the Sportsbet brand statewide.

The Approach

To document this extensive project, we produced a case study video that captured the scope and execution of the signage installations. Filming took place at various racecourses, highlighting the transformation of each venue with new signage. The video showcased the collaborative efforts between Signlab’s team and Sportsbet, emphasising the meticulous planning and execution involved in the rollout.

The Challenge

Coordinating installations across multiple remote and metropolitan locations presented logistical challenges. Ensuring consistency in branding and quality across all sites required careful planning and communication. Our agile production approach allowed us to adapt to different environments and schedules, capturing the essence of the project without disrupting ongoing operations at the racecourses.

Outcome

The final video served as a compelling case study for Signlab, demonstrating their capability to manage large-scale signage projects effectively. It was utilised for marketing and promotional purposes, showcasing the successful partnership with Sportsbet and the impact of the signage upgrades on enhancing brand presence at racecourses.

We specialise in producing case study videos that highlight the achievements of businesses and their projects across Australia.